While the emoji basically look the same, it’s still worth testing to make sure the same sentiment is expressed in both versions. This is due to the inbox view using the Android version of the emoji, meanwhile, the opened email view uses Google’s own emoji style. You may notice in Gmail when you use emoji in the subject line the icon will look different in the inbox view and after the email has been opened. Remember: Gmail has to have some extra special considerations when using emoji. Keep in mind that if an emoji isn’t supported in the email client, the recipient may see a ☐ character instead. However, emojis inserted in this way will be visible in Inbox on Android but not necessarily in the web version. With an Android device, you can insert an emoji using the appropriate button on the standard Android keyboard. Instead of displaying the basic characters, some symbols like ❤ are replaced by the word ’emoji’, or a small graphic instead. and iOS devices included an additional twist. With the exception of Outlook 2003, there was near-universal support. Even in the more dated clients, we found they were generally well supported: To see what would happen when we included emoji in our email subject lines, we tested a variety in several email clients, old and new. And, all these email clients don’t render email the same way (wouldn’t that be a dream!)īecause we can’t force all the email clients to play nice and render our emails the same way, it’s important to know that your emoji may look different in the different clients. So how do you know which email clients are particularly problematic for emoji? Email client support for emojiĪs marketers, we have to keep in mind that there are many different email clients out there like Outlook, Gmail, Apple Mail, Thunderbird, etc. If this happens, subscribers may see this ▢ or just the word ‘emoji’ instead of your intended icon. □įrom □ to the open-inducing ⛄, there are heaps of emoji to choose from, but not all of them show up properly on different mobile devices and email clients.
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